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Top related persons:
— - 1 Briana Finelli - 1 Elizabeth Marsten - 1 Wavemaker's Finelli - 1 Criteo - 1 it's - 1 Tinuiti's Marsten - 1
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Service - 1 Media - 1 Business - 1 Target - 1 Procter - 1 Gamble - 1 Unilever - 1 Walmart - 1

Search resuls for: "Elizabeth Marsten"


3 mentions found


☆ Target is taking a chunk of its ad business in-house to compete with Amazon and Walmart
  + stars: | 2024-03-15 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Read previewTarget quietly rolled out a new way for advertisers to buy ads as it tries to win bigger budgets from brands. They added that Roundel Media Studio is intended to be a one-stop shop for advertisers buying search ads. Amazon runs its own ad business in-house, and retailers like Walmart, Kroger, and Albertsons have also recently taken parts of their ad businesses in-house. "Roundel Media Studio brings together many of Roundel's solutions and tools, starting with our sponsored product ads, Target Product Ads by Roundel," the landing page says. AdvertisementTinuiti's Marsten said Target needs to roll out other self-service tools to better compete with Amazon and Walmart.
Persons: —, Briana Finelli, Elizabeth Marsten, Wavemaker's Finelli, Criteo, it's, Tinuiti's Marsten Organizations: Service, Media, Business, Target, Procter, Gamble, Unilever, Walmart, Kroger, Albertsons, Amazon Locations: Criteo, Wavemaker, Tinuiti
☆ Kroger-Albertsons Merger Would Create a Big Player in Retail Advertising
  + stars: | 2022-10-14 | by ( Patrick Coffee | ) www.wsj.com   time to read: +5 min
It also would create a big player in so-called retail media, one of advertising’s fastest-growing sectors. Kroger and Albertsons entered the retail advertising market in 2015 and 2021, respectively. Kroger and Albertsons don’t break out the ad revenue generated by their Kroger Precision Marketing and Albertsons Media Collective divisions. The merger of Kroger and Albertsons would create a fourth market leader at more than 13% market share, Mr. Lipsman said. For marketers, that would help simplify the retail ad market for consumer-goods brands and other advertisers who currently confront a rapidly increasing number of offerings.
☆ Cookies might not be tracking you, but some brands are
  + stars: | 2022-09-28 | by ( Leticia Miranda | Leticia Miranda Is A Business Reporter For Nbc News. | ) www.nbcnews.com   time to read: +12 min
And for consumers who want to cut down on corporate monitoring, hitting “decline cookies” might not make much of a difference. Ulta Beauty’s Brent Rosso, vice president of the cosmetics seller’s ad business, called retail media networks “the hottest thing in the media world.”The Home Depot app encourages users to allow tracking. Home DepotNew ways to track and targetBefore the rise of retail media networks, retailers regularly sold ad space like sponsored products or banner ads on their own digital properties. But many retail media networks combine first-party data with existing third-party information, such as demographic data, to build more detailed profiles on consumers. About $40 billion will be spent this year across retail media networks alone, the analytics firm projects.
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